To start a new game, players should select "Play" from the main menu screen. This will lead to the level selection screen, featuring all the available levels in the game. Players can select any level to start the game. Each level comes with its unique puzzle, and players must complete the puzzle to advance to the next level.

To complete a puzzle, players must match at least three similar emojis by swiping or tapping on them. Once matched, the emojis disappear from the board, and new emojis slide in from the top to fill the empty spaces. Players must keep matching and connecting emojis to score points and complete the puzzle within the allocated time.

Players earn points for every matched emoji. The more emojis they match, the higher the points they earn. Players can also earn bonus points by connecting a chain of up to seven emojis or more. The game features power-ups, such as rockets, bombs, and lightning, which help remove multiple emojis from the board at once, thereby increasing the chances of earning more bonus points.

Players can also compete with other players worldwide by getting the highest scores in the leaderboard. The high score board features the top-ranked players and their scores. Players can climb up the rankings by scoring high points in each level.

Tips and Strategies:
Here are some useful tips and strategies for playing Emoji Match & Connect:

1. Focus on creating chains: The key to scoring high points in Emoji Match & Connect is to create chain combos of seven emojis or more. Try to match as many emojis as possible in one turn to create a chain.

2. Use power-ups wisely: Power-ups are essential in Emoji Match & Connect as they can help you remove multiple emojis at once, increasing your chances of scoring more points. Use rockets, bombs and lightning wisely to remove as many emojis as possible.

3. Plan your moves: Before making a move, look at the board and plan your next move. Keeping an eye on the board helps you to make more strategic moves that result in a higher score.

4. Don't rush: Take your time to make each move. Don't rush to make a match as you might miss a more significant and higher-scoring match elsewhere on the board.

5. Watch the timer: Each level in Emoji Match & Connect has a time limit. Make sure you keep track of the timer, and try to complete the puzzle before time runs out. Use power-ups if you're running out of time.

Conclusion:
Emoji Match & Connect is an entertaining and addictive game that players of all ages can enjoy. The game's fast-paced gameplay and numerous levels make it an engaging experience. With the tips and strategies provided in this walkthrough, players can score high points and climb to the top of the leaderboard. Download Emoji Match & Connect today and start matching and connecting emojis to become a champion!